Respect – relationships, differences, opinions, each-other, yourself
Trust – earn it and preserve it, reputation is critical
Courage – be brave and bold, everyone can be a leader
Accountability – be accountable for your actions and decisions
Innovate – continually maintain a growth mindset and push boundaries
Integrity – do what you say, say what you do
Values are the behaviours we expect from ourselves and others. They guide the way we think and act. Core values are the deeply ingrained principles that guide all of a company’s actions; they serve as its cultural cornerstones. Collins and Porras succinctly define core values as being inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain. (from Harvard Business Review)